Our website—Pittautoshow.com—attracts 85,000 unique visitors per year that view a total of 226,667 pages. These visitors are greeted with the show’s main messaging and linked logos to our Sponsors.
Our advertising efforts cover the entire Pittsburgh area and it’s surrounding suburbs via billboards, print, radio and TV spots. In total, our annual advertising efforts achieve 44,809,000 impressions.
Our show attracts an average of 55,000 people over a four-day period at the David L. Lawrence Convention Center.
- On average, Auto Show visitors spend 3.5 hours at the show.
- The audience is engaged and active as 47% of display visitors use interactive terminals.
The media coverage of the Auto Show—on the major Pittsburgh outlets and networks—each year achieves an average of 2,500,000 impressions.
A look at our audience.
- 18 - 34: 32%
- 35 - 54: 41%
- 55+: 27%
- Male: 60%
- Female: 40%
- 57% of attendees say they are in the market to buy a car or truck in the 12 months after the show